Try This Underrated Way To Close Clients

Hey, Happy Wednesday,

Quick thought for you.

You know, I’ve been noticing a lot of barbers just blending into the background lately. 

They keep posting the same before and after style videos… maybe a shot of them letting people know they’re in the shop—but it’s really all the same.

Here’s the thing, Most barbers think showing off their skills is enough, but that’s only half the battle. 

The real tough part is getting people to see you as more than just another random on their feed.

Here’s my underrated way I’ve been closing clients for years.

It works like this.

People buy from people they like. You’d rather spend your money with a friend than with some random stranger, right? 

Same goes for your clients.

So, how do you get people to see you as a friend?

Personality.

I’ve seen it happen over and over. Barbers who actually engage with their clients on camera get the views. AKA get the bookings.

A plain before/after video? Maybe 5 views. 

A consultation actually connecting with the client AND the before/after? Those are the ones hitting 50,000 views.

Side note - I think this is where cosmos might have an edge because they tend to be naturals at showing personality.

Maybe it’s a cosmo thing, who knows?

But anyway…

None of this even matters if you’re not delivering amazing work every single time.

Nail down a repeatable formula that lets you identify head shapes and place/blur guidelines like a pro.

If you don’t have one you can always borrow mine.

Start mixing your skills with your personality, and watch what happens.

Much love,

-Jorge

P.S. I don’t advertise this publicly, but enter ‘Jorge15’ and see what it does for you.