Best Places To Run Ads as a Barber

This Week’s Newsletter Topic:
Best Places to Run Ads as a Barber

Welcome to the Final Newsletter of 2024!

I’m sure you’ve noticed by now that social media views, likes, and comments have been declining.

Genuine engagement is harder to come by,

Thanks to all the "Top 3 Tips" videos flooding our feeds.

So how can you get in front of new clients in 2025?

Go where there’s less competition (but more profit): Ads.

Ads don’t require 30K commercial shoots, actors, or super salesy pitches anymore.

You just need to be the first barber who pops up when someone is looking to get a haircut.

And ads give you the best chance to be the right person at the right time for new clients.

I know people are scared to waste money on something that doesn't get a return,

So here’s the best places to run effective ads without burning through your budget:

1. Facebook/Instagram Ads

These ads pop up as people watch stories or scroll through their feeds.

You can make the ads look like regular, non-pushy content so people will naturally check you out when they're ready for a haircut.

But don’t use IG Boosts.

Instead, use the Facebook Ads Manager so you can be way more specific on your target audience.

2. Local Google Ads

When someone searches for "barbers near me," you want to be the first they find.

Google Local Ads puts you right in front of people who are ready to book an appointment.

Target your city so people see you’re only a short drive away.

3. Roku TV ads

Roku reaches over 120M people a day.

And I bet you no barber in your shop has ever thought of running an ad here.

Imagine marketing yourself as people watch tv every night away from their phones.

Learn more about Roku TV ads right here below

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV performance on Roku

Spend the next few days researching which one you want to tackle first in 2025.

I promise you’ll be way ahead of all the other barbers in your shop.

That’s all for this week.

-Jorge